Google is the leader in Search Engine Optimization and we have found a collection of resources on Internet Marketing from Google. WebPaws.com has compiled 6 key online resources from Google that will help your website get better rankings in the Search Engine Result Pages (SERPs).
Resource 1: Google’s Webmaster Guidelines
Google outlines what it looks for in quality built websites in it its Webmaster Guidelines: “Following these guidelines will help Google find, index, and rank your site.”
There are:
• Design and Content Guidelines
• Technical Guidelines
• Quality Guidelines
These guidelines are an accumulation of experiences gained by Google in improving their search result algorithm to provide users with the best possible results based on their query.
Resource 2: Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google including how Google views your site, share information about your web pages with Google using Sitemaps, lets you set GeoTargeting for your website so it will show up in the relevant GeoTargeted searches. There are lot’s of other helpful tools in Google Webmaster Tools (such as discovering your link and query traffic), so if you haven’t signed up for Webmaster Tools yet, make it a priority.
Resource 3: Google’s Very Own Guide To SEO
Google’s Search Engine Optimization Starter Guide is really SEO 101. It goes through:
• SEO Basics
• Improving Site Structure
• Optimizing Content
• Dealing With Crawlers
• SEO For Mobile Phones
• Promotions and Analysis
This guide uses examples, illustrations and is really a must read for anyone looking to improve their website's organic ranking in Google.
Resource 4: Matt Cutts' Blog
Matt Cutts' Blog on Gadgets, Google, and SEO helps keep you up-to-date on search quality, webspam and SEO from a Google perspective as he is the head of Google's Webspam team.
Resource 5: Google Adwords Keyword Tool
While the AdWords Keyword Tool is primarily for Google’s Pay Per Click (PPC) platform. We can use the data from it to find Global & Local Monthly Search Data and Traffic Estimator which can be very helpful in deciding what keywords you may wish to target in your SEO Plan.
Resource 6: Google Analytics
Google Analytics is an enterprise-class web analytics solution that provides rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. You need to sign-up and then install Google Analytics into your website
6 valuable Internet Marketing resources provided by Google that can help your website get better search rankings typically leading to more traffic. If you have found any other resources, then please share by leaving a comment below. If you need help integrating any of these SEO techniques into your website, WebPaws.com would be happy to help! Just Send WebPaws a note.
