Enhancing your company's goodwill from off-demographic attracted from secondary unrelated services

There are many ways to reach people and get an interest that will bring them back. The key is to reach your particular demographic and provide them with something that is relevant with your services or products and their needs. This is not an easy task, but takes knowledge, research and experimentation.
 
Sometimes reaching out to a demographic that is not in your company's sites is intuitively not attractive, but can be beneficial over a long period of time. If you provide a secondary service or something useful to a large group of repeat patrons, this can yield non-tangible assets, e.g., goodwill, over time. The more people know of your services and trust your site/business because of your continued secondary service, the chances increase to someone becoming an influencer to another person who is in your demographic radar.

An example of this can be found on WebPaws.com's website in a sub-directory called games. They provide a large selection of games that are kid-friendly, but are attractive to anyone wanting a good, safe gaming site, with no hassles and continued support, group feedback and product expansion.

http://www.webpaws.com/games/

An example of a seasonal game, "This is Halloween", shown on first page for patrons not only interested in celebrating the holiday, but also wanting to play a game.

 
 
 
 

And one of their more popular games, "Unfair Mario":
 

There is much to be said about this type of tactic and appeals to a much larger demographic, i.e., world-wide, continually enhancing the company's goodwill by promoting the brand and providing a non-related service in exchange for secondary grass-roots promotion.

Mobile Web Best Practices 1.0

W3C, leaders in standardization of HTML, CSS to build websites also have a best practices for Mobile Web.
Mobile Web Best Practices This is very handy for website owners and developers.

WebPaws Games

WebPaws Games is a Family owned business that loves our children, loves games and wants to share our passion with other gamers. We value your safety and a child-friendly environment all while having fun and encouraging learning and motor skill development. WebPaws Games is a family safe, virus free, pop-up free, fun game site with hundreds of game titles to choose from.



WebPaws Games includes genres such as: Mario, PacMan, Sonic, Dress Up, Adventure, RPG, Puzzle, Learning, Memory, Animal, 2 Player, Caring, cats, dogs, Flying, Ice Age, Skill, Tom and Jerry, Zipper and many other fun free games.

Google Helps Increase Your Website Presence in 6 Steps

Google is the leader in Search Engine Optimization and we have found a collection of resources on Internet Marketing from Google. WebPaws.com has compiled 6 key online resources from Google that will help your website get better rankings in the Search Engine Result Pages (SERPs).


Resource 1: Google’s Webmaster Guidelines
Google outlines what it looks for in quality built websites in it its Webmaster Guidelines: “Following these guidelines will help Google find, index, and rank your site.”
There are:
• Design and Content Guidelines
• Technical Guidelines
• Quality Guidelines

These guidelines are an accumulation of experiences gained by Google in improving their search result algorithm to provide users with the best possible results based on their query.


Resource 2: Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google including how Google views your site, share information about your web pages with Google using Sitemaps, lets you set GeoTargeting for your website so it will show up in the relevant GeoTargeted searches. There are lot’s of other helpful tools in Google Webmaster Tools (such as discovering your link and query traffic), so if you haven’t signed up for Webmaster Tools yet, make it a priority.


Resource 3: Google’s Very Own Guide To SEO
Google’s Search Engine Optimization Starter Guide is really SEO 101. It goes through:
• SEO Basics
• Improving Site Structure
• Optimizing Content
• Dealing With Crawlers
• SEO For Mobile Phones
• Promotions and Analysis

This guide uses examples, illustrations and is really a must read for anyone looking to improve their website's organic ranking in Google.


Resource 4: Matt Cutts' Blog
Matt Cutts' Blog on Gadgets, Google, and SEO helps keep you up-to-date on search quality, webspam and SEO from a Google perspective as he is the head of Google's Webspam team.


Resource 5: Google Adwords Keyword Tool
While the AdWords Keyword Tool is primarily for Google’s Pay Per Click (PPC) platform. We can use the data from it to find Global & Local Monthly Search Data and Traffic Estimator which can be very helpful in deciding what keywords you may wish to target in your SEO Plan.


Resource 6: Google Analytics
Google Analytics is an enterprise-class web analytics solution that provides rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. You need to sign-up and then install Google Analytics into your website


6 valuable Internet Marketing resources provided by Google that can help your website get better search rankings typically leading to more traffic. If you have found any other resources, then please share by leaving a comment below. If you need help integrating any of these SEO techniques into your website, WebPaws.com would be happy to help! Just Send WebPaws a note.

3 Tasks to Gaining More Customers via Social Media

Social Networking has grown exponentially over the past 5 years.  Savvy Businesses are creating and using facebook pages and twitter accounts to capitalize on the momentum and to keep their presence current.  What can your business do to help increase your customers?  WebPaws.com's recommends the following Internet Marketing tip:  follow the 3 social media tasks below, in order to capitalize on your social marketing.

1. Create professional accounts with at least facebook and twitter (depending on your customers demographics), populate the pages with good content and keep it current.

2. Engage your followers, friends, visitors with useful tools, specialized knowledge of your business and follow up with all request.

3 Encourage your social audience with various enticements (coupons, free white papers, music clips, computer tools, loss leader merchandise, etc.).  This is especially useful for local mobile applications.  Using the proper encouragements can push your social campaign viral and bring more desired responses.